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12.  THE MONEY IS IN THE MARKETING

Don’t get caught up in trying to make Web pages and learn HTML, or studying how to create javascript, or learning to master Linux so you can administer your own server, or how to use Photoshop to create little logos, etc.

You can certainly do that stuff if you want, but know that it will most likely just be a HOBBY.

It’s no surprise that some of the most successful entrepreneurs I know are also some of the LEAST TECHNICAL people I know. The main thing they do right is to simply pay others to do all the “nuts & bolts” stuff that makes online business work.

It allows them to spend all their time on the marketing — which is where the money comes from.

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The word “marketing” is one of the most overused terms in business, and on the web – to the point of losing its meaning and so it becomes this “catch-all” phrase which refers to I’m not sure anymore.  But just to be clear, marketing is simply about understanding who it is you want to target.  It’s understanding who they are, where they are and how do you get them to respond to you.

According to author Ted Levitt, marketing is not a function in a company; it is the entire being of a company.  When you get right down to it, how well you know your target market can make or break your business…period.